Whether assembling an advertisement, laying out a pamphlet, taking a photograph, or marking up a website, designers take great care to ensure that their productions are visually appealing and rhetorically effective. In the last tab we see what appears to be a satisfied customer sitting down to manage her account on-line. Thanks to all authors for creating a page that has been read 789,888 times. Our group has selected five examples of visual “texts” and analyzed their use of the Aristotelian rhetorical strategies of Logos (the use of logic to support an argument), Pathos (the use of emotion to appeal to an audience), and Ethos (the use of the author's reputation or credibility to support an argument) as well as how those strategies operate in our readings of these visual texts. Analyzing visual rhetoric essay. With the increase of visually-based literacy technologies such as television, videos, and the Internet, visual literacy is becoming even more of an important aspect in our every day lives. Contributors: Mark Pepper, Allen Brizee, Elizabeth Angeli
Last Edited: 7565-59-67 56: 56: 75A visual document communicates primarily through images or the interaction of image and text. Here is yet another example of pathos, where the visitor to the site is assured of a carefree experience when making changes to their service or paying their monthly dues.
Just as writers choose their words and organize their thoughts based on any number of rhetorical considerations, the author of such visual documents thinks no differently. There is other information below the main tabs, including links and a brief statement. The blue and white color scheme of the logo is carried throughout the rest of the page providing visual continuity. This information does not take up as much room on the screen and is nearer the bottom both of these style elements indicate that this content is of less importance and thus give the visitor a clearer indication to focus on the four main images above. The reader is drawn to these tabs. This site was created for English 6866: Rhetoric and Composition in the Fall of 7565.
You can also include information about whether or not that argument is successful. A visual document communicates primarily through images or the interaction of image and text. This is an example of pathos, producing in the viewer a sense of personal responsibility and reliability on the part of Brinks. Yes and no. In order to write a rhetorical analysis, you need to be able to determine how the creator of the original work attempts to make his or her argument. This web site is intended to convince potential customers to purchase a home security system from Brinks.
A rhetorical analysis can be written about other texts, television shows, films, collections of artwork, or a variety of other communicative mediums that attempt to make a statement to an intended audience. This familiar symbol serves to authenticate the site. The company’s logo is at the top of the page. However, literacy is a person's ability to understand and synthesize information that may come in many forms, including that from images, or the language of design. Often you are not looking to place a value judgment on the piece, and if there is an implicit or implied argument you may not be ultimately taking a side. When thinking about literacy, images and graphics are not usually the first things that come to a person's mind—usually, the word is used to describe written literacy, or the ability to read and write.
Many of us are not so accustomed to giving visual documents the same kind of rigorous attention. The goal of any rhetorical analysis is to demonstrate your understanding of how the piece communicates its messages and meanings. The image in the first tab shows a man with a headset on, apparently speaking to a client. By understanding how the different parts work, you can offer insights as to the overall persuasive strategies of the piece. Sometimes you will encounter an interplay of words and images, which may complicate the number of rhetorical devices in play. To learn more about the right way to write a rhetorical analysis, continue reading.
We now live in such a visually-dominated culture, that it is possible you have already internalized many of the techniques involved with visual communication (for example, every time you justify the text of your document or use standard margins, you are technically using visual rhetoric). The use of such materials was done so for educational purposes. One way of looking at this process is that you are breaking the piece down into parts. In the second tab is a photograph of an inviting home with warm light streaming out of the windows. This is another emotional appeal, this time to a sense of security, the essence of the company’s message. Each of these texts was chosen by the group based on our own interest in analyzing them. Additionally, traditional schooling has emphasized analysis of certain texts for a long time. It also guides subscribers to information about their current service.